ROCKLEIGH, NJ and HOLLYWOOD, CA – Swedish automaker Volvo celebrated 60 years in North America with a special gathering of celebrities and vintage cars at Paramount Pictures Studios in Hollywood on October 24th.
Comedian and vintage Volvo owner Jay Leno entertained a crowd of more than 300 Volvo owners, executives, retailers, and media amongst an unprecedented collection of new and historic Volvo cars, live music, and Scandinavian fare.
Notable cars on display included a 1928 PV4, Volvo’s first covered car; a 1955 PV444, the first Volvo exported to the U.S.; the 1967 P1800S driven by Roger Moore in the hit sixties’ television series, “The Saint”; and the all-new, award-winning XC90 sport utility vehicle.
Guests explored Volvo’s rich past and bright future by visiting a series of Volvo branded shops created in the facades on Paramount’s City Streets back lot.
In the Volvo Cars Art Gallery, for example, was a collection