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HILTON HEAD, SC (November 5, 2018) Volvo Car USA and tennis legend Stan Smith helped raise more than $10,000 for kids and students this past weekend by turning sneakers into art at the 2018 Hilton Head Island Concours d’Elegance.

South Carolina artist Amiri Farris, Pixar Animation Studios designers Jay Ward (Cars) and Jay Shuster (Wall-E), and Volvo Car’s own Head of Design, Robin Page, each created their own unique, hand-made art pieces out of classic adidas® Stan Smith tennis shoes inspired by the new Volvo XC40 compact crossover luxury SUV. It was all part of the #ArtMoves exhibit at the Concours.

Why shoes?

Volvo designers use footwear to symbolize the style intent of each line of its award-winning luxury cars and SUVs: A timeless oxford for the elegant 90 Series (XC90 midsize SUV, S90 midsize sedan, V90 midsize wagon); a more personal suede brogue for the dynamic 60 Series (XC60 compact SUV,

 

The XC60 also scooped the prestigious North American Utility of the Year Award earlier this year, while the XC40 small SUV was named European Car of the Year at the Geneva Motor Show earlier this month. The World Car of the Year win is the first in this competition for Volvo Cars, the premium car maker.

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